July 30 | 12:34-12:42 | DSS 2020 - The Show
Re-imagine the Customer Journey - The Best or Nothing at Mercedes Benz
Session Location

Mercedes-Benz reimagined the customer journey with MAR2020. It took almost five years for the German premium auto manufacturer to develop, test and eventually roll-out a new showroom concept. Customers entering a showroom will be greeted by a welcome agent, cars are presented on stages with massive digital signage, car configuration takes place in a private meeting space and picking up your car becomes a show. Digital Signage plays an important role but does not dominate the showroom experience. Mercedes Benz has analyzed the movement and behavior of hundreds of customers in a pilot installation. The result is a very personal, digital enhanced customer experience at Mercedes Benz showrooms across the globe. invidis visited one Mercedes Benz dealer, talked with the creators of the digital concept. A fascinating automotive trip

Managing Director
Moderator
invidis consulting (Germany)
Head of Sales
ICT (Germany)
Account Manager
ICT (Germany)
Mercedes Benz (Germany)
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