The MyCity format features a recognized industry expert showing invidis interesting digital signage installation of his city. We walk by / inside the stores for a few hours without the camera team. The tour ends at a bar / café (ideally a place the expert visits regularly with a nice scenery/backdrop). Here we sit down and talk about the projects, the city, and the company the expert is representing). We capture the flavor / vibe of a city and its digital signage/DooH installations and feature a personal behind the scenes talk with the expert.