Store and office reopenings have sparked a gold rush in the digital signage industry. On the one hand, new rules and regulations for entrance control, and staff and customer / visitor safety has generated demand for digital solutions. On the other hand, retailers have been slow adopt many of these solutions for many reasons, including fear of high investments, or uncertainty about changing regulation. We will discuss some of the most common reopening challenges, (digital) solutions and why or why not these solutions see wide adoption.