If you’re looking for a more visually engaging and effective way of connecting with customers and bringing your brand and content to life, a touchscreen experience can make a real impact on your customers and business.But with the proliferation of digital signage and touchscreens, it is exceptional design and UX that is now critical in capturing your audience’s attention, keeping them engaged and interacting with your brand, and leaving them with a memorable experience.

In his talk ‘How to create exceptional immersive touch experiences to engage customers’,POPcomms’ Creative Director Damjan Haylor will highlight some of the best examples of touchscreen experiences and how applications – like Intuiface – provide the tools necessary for pushing the creative boundaries, creating truly immersive experiences, and help POPcomms to stand apart from other creative agencies.

Any touchscreen solution also needs to support your business goals and objectives, and those of your customers. Haylor will outline some of the key elements to think about when developing a business strategy for your experience.

Haylor is Managing Director of POPcomms, an interactive design studio that helps customers visually bring their ideas, content and brand to life through interactive customer experiences, to engage customers and win business. Together with his team, he works with global brands such as Fujitsu, The Royal Mint, IHG, Mercedes-Benz, DXC Technologies and Citrix on interactive and touchscreen experiences.

Click here to view the full conference programme.


Tickets to DSS Europe allows access on both days to the conference and exhibition area, as well as to the evening event on 4 July. Included in the conference ticket price are all beverages, lunch on both days and food and beverages at the evening event. The standard ticket price is €690 (plus VAT). For further information and registration for the event, please visit:  https://digitalsignagesummit.org/europe/.