The rules of digital signage have changed. Of course, the pandemic had a marked effect on how displays are deployed within retail, DOOH, transport and other sectors. But significant technological innovations are also having an effect, along with a growing emphasis on sustainable solutions and the circular economy (eliminating waste and re-using resources). Meanwhile, the consolidation trend within the market continues.
This edition of DSS Europe will explore the new agenda for digital signage. What does best practice in understanding and activating the customer look like? What is the technological response to this time of hybrid events and hybrid working arrangements? And what is the role of digital signage in the creation of smart spaces in retail, offices, factories, or cities?