ABOUT DSS 2020 – THE SHOW

In 15 years DSS Europe has become the world’s leading Digital Signage and DooH conference. Digital Signage Summits (DSS) have been held across the globe (Moscow, Dubai, Mexico, Sao Paulo, Las Vegas/Orlando, Amsterdam/Barcelona): in total 50 conferences with far more than 10,000 delegates combined.

Unfortunately, in 2020 we have had to cancel all but one conference due to the COVID-19 pandemic.

But the industry and especially commercial users of digital signage were highly interested in updated information and how digital touchpoints and platforms can improve the new retail, corporate or media reality. Digital Signage has never been more useful than today, as information requirements and regulations are changing rapidly.

Therefore, we have decided to present DSS 2020 – The Show on 29-30 July 2020: a two-day online conference covering the latest Digital Signage trends, best practice, and innovations in the post-COVID-19 reality. The conference format (four-hour programme on both days) was adapted to the online habits and mindsets of delegates at their home or office desk.

Besides keynotes, panel discussions and best practice presentations, the DSS team – a JV of ISE organiser Integrated Systems Events and invidis consulting – presented offsite reports and interviews from Barcelona and elsewhere.

For the past ten years DSS Europe has been also the launch event for the invidis digital signage & DooH yearbook. The “bible of the industry” is a free guide with exclusive listings and insight analysis. The latest 2020 yearbooks was also launched and was free to download at DSS 2020 – The Show on 29 July.

Attendance was free-of-charge to enable maximum participation (registration required). The first day was programmed in the afternoon (CET) to enable the American audience to participate. The second day started in the morning (CET) to make it convenient for APAC delegates to attend.

Since the outbreak of the crisis invidis has held dozens of C-level sessions for the DACH market, EMEA and the Americas, feeling the pulse of the industry during the crisis.

Of course, we discussed the impact of COVID-19, but we also looked beyond the news buzz into the more fundamental changes for the industry. With speakers and panellists from a multitude of functional and vertical backgrounds we identified shifts in behaviours and found new opportunities leading us to the “new normal”.

Therefore, this year’s conference topic was “Digital Experiences for the New Normal – challenges and opportunities for retail, corporate and public spaces”.

During the two-day programme we

  • Gave a Digital Signage market update and outlook with latest sales figures
  • Discussed Corona reopening and operational challenges
  • Covered key tech developments like LED and the future of touch
  • Took a look at innovations from green signage to live shopping
  • Showed many best practice examples of top retailers like Mercedes or Zara
  • Took you to Barcelona on our invidisXworld tour