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April 19, 2024

Industry News

Retail Media: Walmart to Share Performance Data with Advertisers

Walmart takes one step further in expanding its retail media offering: the world’s largest retailer connects its advertising platform, Walmart Connect, with its latest performance reporting system, previously accessible only to suppliers. Walmart is granting advertisers access to its retail analytics platform, Walmart Luminate, which was originally designed for Walmart suppliers. It offers sales data …
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