In December 2012 Dubai Duty Free opened 80,000 square feet of retail at the new Concourse A to serve Emirates and their A380 passengers. A major development within the new format was the integration of a significant digital advertising platform comprising of over 100 screens and video walls.
As the company responsible for the design and deployment of the platform as well as the advertising sales and content management over the past 3 years, Connectiv has developed unique insights into the operation and commercialisation of digital signage within retail environments.
In this session, Stewart Caddick, the founder and Managing Director of Connectiv, will share the vision behind the platform; learnings from the first three years of operation and their plans for the future at Dubai Duty Free. Digital Touch points, public displays and static signage need to offer a seamless user experience. This presentation will present best of class way-guiding concepts and a fascinating look behind the scenes of one of the most iconic travel retail provider.
Besides airports Stewart is also an expert in way-guiding concepts for shopping malls and other public areas. Dubai Properties developed a residential area of 6.500 apartments, 400 retail outlets and 4 hotels right at Dubai Marina. Steward and his team developed a wayfinding strategy covering more than 34.000 signs.