Retail, Airport, Education, Enterprise or Education – Digital Touchpoints are essential for smart customer experiences in brick & mortar. Digital Signage complements mobile application in many ways. Emotional customer journey at the point of sale (POS), point of information (POI) or in an office surrounding need to offer seamless user experiences on multi-screen platforms. The panel “Turning Stores into Stories” will give insights in how to design and plan smart digital solutions by incorporating beacon, mobile and large format solutions. Learn the do’s and don’ts of digital touch points in public spaces and how to convert eyeballs (attention) in business. The panelists will discuss best of class projects from around the world and give insights how to avoid common concept flaws.