The presentation “Regionality as enabler for DooH – Why Digital out of Home works regionally” covers the growing relevance of regionality related to dooh and debates how the market will benefit from the respective chances and potentials. Besides many providers, who rely on range and a high CPT in particular, the chances offered by dooh on a regional basis are still underestimated today.
Andreas Noack explains how this market approach differs from others, why it is still working though and how the target group’s cognition can be enhanced through local advertising. Qualitative advertising and contacts are becoming the verifiable driver of success in dooh.
That’s why dooh is working locally!