Imagine a device that is both big and personal. A four meter wide screen that can present 6K videos and then within a second, provide multiple users with a personalised menu. An experience that is both emotional, fascinating and rational. A screen that combines the demands of Digital Out of Home advertising with the needs and precision of online E-Commerce. A device that links your smartphone to the physical world and orchestrated from a web based CMS. This is the benchmark for POS screens of the future. This is the SCREENwall from pilot Screentime. And it is not the future, it is now!