The Power of the ‘Context Effect’ : Programmatic Creative for DOOH
Digital Out of Home (DOOH) is no longer just about digital “posters”. Digitisation has brought with it a new agility, transforming the medium into a connected, reactive, live and interactive platform.
However, all too often we see brands failing to exploit the medium to its full creative potential. So how do advertisers capitalise on DOOH’s expanded feature set? We will be discussing how to harness data to supercharge your creative. Programmatic Creative ensures brand messages never become old and tired. By harnessing the ‘Context Effect’, dynamic and locally relevant conditions can inform and drive campaign creative, increasing effectiveness.
It’s through trailblazing campaigns like Google Outside, Benadryl & Child Rescue Alert that we can start to move the needle and begin to exploit the DOOH medium to its full creative potential.
Now is the time to be smarter.